Be Cited in AI Search On Every Platform That Counts.
GEO structures your content so ChatGPT, Perplexity, Claude, and Gemini select your brand as the source when generating answers. For Google AI Overviews, we apply the foundational SEO that powers inclusion. Two platforms. One strategy. No guesswork.
How AI Search Actually Works
Google and Non-Google AI Use Different Signals
One of the most important distinctions in AI search optimisation, and one that most agencies get wrong. Google's AI and other AI platforms work very differently.
Google AI Overviews & AI Mode
Google's AI features are powered by Google's core Search ranking systems through Retrieval-Augmented Generation (RAG). They pull from pages already indexed and ranked in Google Search, there are no separate AI-specific signals to game.
The path to Google AI inclusion:
- Strong foundational SEO, ranked, indexed, crawlable
- Unique, expert-led, non-commodity content
- Clear site structure and good page experience
- Genuine E-E-A-T signals (experience, expertise, authority)
- Opted into Google's generative AI features (Search Console)
ChatGPT · Perplexity · Claude · Gemini
Non-Google AI platforms use different retrieval logic. They actively crawl the web, evaluate entity clarity, content structure, and brand authority to select sources, independently of Google's ranking. A #1 Google ranking doesn't guarantee ChatGPT cites you.
The path to non-Google AI citation:
- Clear entity definitions, unambiguous brand and service identity
- Extractable content passages, specific facts, citable claims
- Topical authority, deep, original coverage of your subject
- Brand mentions across authoritative third-party sources
- Consistent, crawlable, well-structured content architecture
GEO Services
What We Do to Build Your AI Presence
Entity Signal Architecture
Define your brand, services, and expertise as clear, structured entities that AI knowledge graphs can recognise, trust, and retrieve across ChatGPT, Perplexity, and Claude.
Content Passage Optimisation
Restructure existing content and create new content with AI passage extraction in mind, clear facts, defined answers, citable claims that non-Google AI systems can retrieve directly.
Structured Data & Schema
Implement comprehensive JSON-LD schema markup to help AI systems understand your content's meaning and context, valuable for rich results and non-Google AI retrieval.
Topical Authority Mapping
Build complete topic coverage across your niche, the breadth and depth of original, expert content that signals genuine authority to both Google's ranking systems and AI retrieval systems.
Citation Readiness Audit
Identify which of your pages and passages are most likely to be cited by AI systems, and optimise them for maximum retrieval probability across all major AI platforms.
AI Visibility Tracking
Monitor your brand's appearance in AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews with monthly reporting and competitive benchmarking.
Process
How We Build Your GEO Strategy
AI Visibility Audit
We analyse your current presence across AI search surfaces, identify gaps, and map your entity clarity and content structure across Google and non-Google AI platforms.
Architecture & Strategy
We design your GEO roadmap, content structure, entity signals, schema strategy, and passage optimisation priorities, aligned to what each AI platform actually uses.
Implementation
We implement structured content, schema markup, entity signals, and passage-optimised pages built for AI retrieval, grounded in what Google and non-Google systems each respond to.
Monitor & Expand
We track AI citations, adjust strategies based on retrieval data, and expand topical coverage for compounding visibility across all AI discovery surfaces.
GEO for Shopify
Shopify Commerce Visibility in AI Search
AI-generated answers are increasingly influencing product discovery. Customers ask ChatGPT, Perplexity, and Gemini for product recommendations, and the stores that appear in those answers are the ones whose product content is structured for AI retrieval.
GEO for Shopify means structuring your product pages, collection content, and store entities so AI systems can retrieve, understand, and recommend your products when customers ask relevant questions. This works alongside, not instead of, Shopify Storefront MCP.
We implement both layers: GEO-optimised product content for AI search visibility across ChatGPT and Perplexity, and strong SEO foundations for Google AI Overviews inclusion, and Shopify Storefront MCP for direct AI agent access to your catalogue.
Explore Shopify MCP Services →GEO-Optimised Product Content
Product descriptions structured for AI passage extraction and retrieval, clear facts, specific attributes, and entity-defined product information that ChatGPT and Perplexity can cite.
Product & Collection Schema
Product, Offer, AggregateRating, and BreadcrumbList schema markup for rich result eligibility in Google Search, structured data that also helps non-Google AI understand your inventory.
Shopify Storefront MCP
Direct AI agent access to your product catalogue, cart, and policies through Shopify's Storefront MCP connection layer.
Ecommerce Entity Authority
Brand, product, and category entity signals that help AI systems understand and recommend your store in relevant product searches.
FAQ
GEO Questions Answered
Get Started
Ready to appear in AI-generated answers?
Pay for an AI Readiness Audit, then provide your business context so we can assess how clearly AI systems understand and recommend your company.