Be Found by AI Using What Each Platform Actually Responds To.
Google AI and non-Google AI run on different signals. We build strategies for both: foundational SEO excellence for Google AI Overviews and AI Mode, entity authority and content structure for ChatGPT, Perplexity, and Claude. One team, the correct approach for each platform.
Platforms We Optimise For
Every AI Discovery Surface. The Right Strategy for Each.
Each AI search platform has different retrieval logic. We build strategies that address what each platform actually responds to, not a one-size-fits-all approach.
Google AI Overviews & AI Mode
Powered by Google's core Search ranking systems via RAG. The path to inclusion is strong SEO fundamentals, high-quality indexed content, and genuine E-E-A-T, not separate AI-specific signals. 1 billion+ monthly users as of 2026.
ChatGPT Search
OpenAI's search mode crawls the web and evaluates structured authority signals, entity clarity, and content quality independently of Google's rankings. Strong brand identity and authoritative content drive citation probability.
Perplexity
Perplexity uses real-time web retrieval with its own crawl. High-quality, well-structured, authoritative content from credible domains performs best, topical authority and clear facts are key.
Gemini
Google Gemini's web-grounded responses draw from Google's index (similar signals to AI Overviews) and from Gemini's own knowledge. Strong SEO, E-E-A-T signals, and accurate brand entity data all contribute.
Claude
Anthropic's Claude references web content in browsing mode. Factual, well-cited, clearly structured content with strong topical authority achieves the best recall and citation accuracy.
MCP-Native Agents
Model Context Protocol allows AI agents to directly query your business data through structured tool calls. We build the MCP infrastructure that makes direct agent access possible, beyond passive citation.
What We Do
AI Search Optimisation Services
LLM Visibility Strategy
Build the entity signals, brand mentions, and content structures that make large language models like ChatGPT, Claude, and Perplexity recall and recommend your business accurately.
RAG Content Optimisation
Structure your content for Retrieval-Augmented Generation systems, the backbone of how ChatGPT Search, Perplexity, and AI Overviews select sources. For Google: this means high-quality ranked pages. For other AI: clear, extractable passages.
Semantic Content Architecture
Develop comprehensive topic coverage with entity clarity, factual density, and expert-led content that AI systems, and Google's ranking algorithms, score highly.
Platform-Specific Optimisation
Tailored strategy for each platform: SEO fundamentals for Google AI Overviews, entity and authority signals for ChatGPT and Perplexity, MCP infrastructure for direct agent access.
Brand Entity Clarity
Establish your brand as an unambiguous, trusted entity across the web, consistent identity, authoritative third-party mentions, and clear brand-product associations.
AI Visibility Reporting
Monthly reports tracking your brand's citation rate in ChatGPT, Perplexity, and Google AI Overviews, with competitive benchmarking and clear trend data.
Shopify AI Search
Make Your Shopify Store Visible to AI Shopping Assistants
AI search is changing how customers discover and buy products. Shopify stores that implement Model Context Protocol (MCP) allow AI assistants to search their catalogue directly, accessing products, availability, policies, and cart functionality through a structured connection.
We combine Shopify Storefront MCP implementation with AI-optimised product content, Product schema markup for rich results, and strong SEO foundations, so your store is visible in both Google AI results and direct AI agent interactions.
Shopify Storefront MCP
Connect AI assistants directly to your live catalogue, cart, and store policies.
AI-Optimised Product Content
Product titles, descriptions, and attributes structured for AI retrieval and natural language search.
Product Schema Markup
JSON-LD Product, Offer, and Availability schema for rich results in Google Search.
SEO for Google AI Visibility
Strong foundational SEO that earns the Google rankings that power inclusion in Google AI Overviews.
FAQ
AI Search Questions Answered
Get Started
Is your business invisible to AI search?
Pay for an AI Readiness Audit, then provide your business context so we can benchmark your visibility and identify clear priorities.