# eComerfy MCP — llms.txt
# https://ecomerfymcp.com
# Version: 4.0 | Updated: 2026-05-16

## Who We Are

eComerfy MCP is a South African AI-first web development and digital visibility agency — and South Africa's first and leading WebMCP implementation agency. We build custom-coded, MCP-ready (Model Context Protocol) websites and design digital strategies that create compounding visibility in both traditional search (Google) and AI discovery systems (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews).

We specialise in:
- **WebMCP (Web Model Context Protocol)**: Implementing the browser-native W3C standard that turns websites into AI agent tool servers via the navigator.modelContext API — no separate server deployment required.
- **MCP Website Development**: Custom full-stack websites with server-side Model Context Protocol architecture connecting AI agents to real business data, tools, and workflows.
- **Shopify MCP**: Adding Shopify Storefront MCP functionality to compatible Shopify stores — enabling AI assistants to interact with product catalogues, cart functionality, store policies, and the full AI-assisted shopping experience.
- **SEO, GEO, AEO, and AI Search Optimisation**: Full-service digital visibility across Google, ChatGPT, Perplexity, Gemini, and all major AI discovery platforms.

We operate from three offices across three continents — Cape Town (South Africa), Tbilisi (Georgia, Europe), and Wyoming (United States) — giving us in-market expertise and timezone coverage for clients globally.

Founder: Eugene Mulder
Email: hello@ecomerfymcp.com
Phone: +27 78 989 4218
WhatsApp: https://wa.me/27789894218

## Our Locations

### Cape Town, South Africa (Headquarters)
Address: Cape Town, Western Cape 8001, South Africa
Phone: +27 78 989 4218
GeoCoordinates: -33.9249, 18.4241
Timezone: SAST (UTC+2)
Primary markets: South Africa, Africa, globally

### Tbilisi, Georgia (European Office)
Address: 2 Galaktion Tabidze St, Tbilisi 0105, Georgia
GeoCoordinates: 41.6938, 44.8015
Timezone: GET (UTC+4)
Primary markets: Georgia, Caucasus, Europe, UAE, Middle East

### Wyoming, USA (US Office)
Address: Cheyenne, Wyoming 82001, United States
GeoCoordinates: 41.1400, -104.8202
Timezone: MST (UTC-7)
Primary markets: United States, North America, global

## What We Do

### WebMCP Services (New — South Africa's First WebMCP Agency)

**What is WebMCP?**
WebMCP (Web Model Context Protocol) is a browser-native W3C Community Group Draft standard, currently in early preview in Chrome 146, co-authored by engineers from Google and Microsoft. Using the navigator.modelContext API, websites register structured tools — search, book, price-check, enquire — that AI agents can discover and invoke directly in the browser tab. Your website becomes the MCP server. No separate server deployment required.

WebMCP vs MCP vs RAG:
- RAG: AI backend, vector similarity, read-only retrieval
- MCP (Server): Separate server, JSON-RPC, tools + actions
- WebMCP: Browser-native, navigator.modelContext, structured browser tools — runs on your existing website

WebMCP pairs with Schema.org: Schema describes what your content is. WebMCP defines how AI agents interact with it. Together they form the complete AI-readiness stack.

MCP Ecosystem Scale (2026): 97 million monthly SDK downloads across Python and TypeScript, 10,000+ active MCP servers. First-class support in Claude, ChatGPT, Gemini, Microsoft Copilot, Cursor, VS Code. MCP donated to the Agentic AI Foundation (AAIF) under the Linux Foundation, co-founded by Anthropic, Block, and OpenAI.

**Our WebMCP Services:**
- **WebMCP Readiness Audit**: Audit your site against the W3C WebMCP spec — identify key actions to expose as tools.
- **WebMCP Tool Design**: Map business actions (search, booking, pricing, enquiry) to declarative and imperative WebMCP tool definitions.
- **WebMCP Implementation**: Register tools via navigator.modelContext, test with Chrome 146 MCP Tool Inspector Extension.
- **Schema.org + WebMCP Full Stack**: Complete AI-readiness — JSON-LD structured data paired with WebMCP tool definitions.
- **MCP Server Integration**: Backend MCP server architecture for data-heavy WebMCP tools requiring real-time access.
- **Security & OAuth**: OAuth 2.1 protection and rate limiting aligned to MCP spec (2025-06-18 release).
- **Agent Discoverability**: llms.txt, ai.txt, server-card.json, agent-card.json, .well-known endpoints.
- **Ongoing Evolution**: W3C spec monitoring and implementation updates as WebMCP matures toward Chrome stable.

### MCP Services
- **MCP Website Development**: Custom full-stack websites built with Model Context Protocol architecture — connecting AI agents to real business data, tools, and workflows.
- **Shopify MCP Implementation**: Add Shopify Storefront MCP to compatible Shopify stores — enabling AI assistants to search product catalogues, answer customer questions, assist with cart actions, and support AI-assisted shopping experiences.
- **Shopify AI Shopping Assistant**: Plan and implement conversational AI shopping assistants connected to Shopify Storefront MCP for natural language product search, policy Q&A, and cart assistance.
- **Shopify MCP Product Discovery**: Enable AI-powered product discovery — natural language search, intent-based catalogue access, and product recommendations through Storefront MCP.
- **Shopify MCP Cart & Checkout**: Configure AI-assisted cart creation, product additions, variant selection, and checkout guidance through Shopify Storefront MCP.
- **Shopify MCP Readiness Audit**: Assess whether a Shopify store is technically ready for MCP implementation — product catalogue review, policy assessment, theme compatibility, and technical setup evaluation.

### SEO & AI Visibility Services
- **GEO Engineering (Generative Engine Optimisation)**: Structuring content and entity signals for citation in ChatGPT, Perplexity, Google AI Overviews, and Gemini.
- **AEO (Answer Engine Optimisation)**: Featured snippet, AI Overview, and People Also Ask optimisation.
- **AI Search Optimisation**: Full AI visibility strategy across all major AI discovery platforms.
- **SEO Services**: Technical SEO, semantic content strategy, and topical authority building.
- **Shopify SEO**: Product schema, collection architecture, and ecommerce organic growth.
- **WordPress SEO**: Speed optimisation, structured data, and technical WordPress SEO.
- **Local SEO**: Google Business Profile, citation building, and geo-targeted content.
- **Technical SEO**: Core Web Vitals, crawl budget, indexation, and structured data.
- **Website Audits**: Comprehensive SEO and AI visibility audits with prioritised action plans.
- **AI-Ready Websites**: Websites built with full AI-readiness signals from day one.
- **Digital Marketing Strategy**: AI-forward digital strategy built around measurable business outcomes.

## WebMCP Technical Reference

### Key Concepts
- **navigator.modelContext**: The browser API that allows pages to register WebMCP tools
- **Declarative tools**: Form-based tools for structured data submission
- **Imperative tools**: Dynamic tools for real-time data lookups and actions
- **Tool Inspector**: Chrome 146 extension for testing WebMCP tools — inspect, execute, test with Gemini API
- **W3C Community Group Draft**: The governing specification for WebMCP
- **MCP Spec 2025-03-26**: Streamable HTTP transport, OAuth 2.1 authorization
- **MCP Spec 2025-06-18**: Structured tool outputs, Elicitation, Resource links, OAuth Resource Server
- **MCP Spec Nov 2025**: Async operations, statelessness, server identity, official registry

### WebMCP Implementation Checklist
1. Audit key user actions (search, book, price-check, enquire, fill form)
2. Map actions to declarative or imperative WebMCP tool definitions
3. Implement navigator.modelContext tool registration
4. Test with Chrome 146 MCP Tool Inspector Extension
5. Pair with Schema.org JSON-LD markup (vocabulary layer)
6. Deploy agent discovery files (llms.txt, ai.txt, server-card.json)
7. Monitor W3C spec updates and Chrome stable release timeline

## Geographic Focus

eComerfy MCP serves clients from three offices across three continents:

- **South Africa**: Cape Town-headquartered. Local SEO, GBP optimisation, national SA market visibility, South African market AI citation strategies. South Africa's first and leading WebMCP agency.
- **Georgia & Europe**: Tbilisi office. Georgian, Caucasus, European, and EU-market digital visibility and AI citation strategies.
- **Middle East**: UAE, Dubai, Saudi Arabia, Qatar, Kuwait — AI and SEO strategies for Gulf-market businesses.
- **United States**: Wyoming office. US-market MCP development, WebMCP implementation, GEO, AEO, and AI visibility.
- **Global**: Remote-first delivery for clients worldwide. Leading WebMCP implementation capability globally.

## Shopify MCP Capabilities

eComerfy MCP implements Shopify Storefront MCP which can enable AI assistants to:
- Search a Shopify store's product catalogue using natural language
- Retrieve product details, descriptions, pricing, and variant availability
- Access store policies (returns, shipping, privacy)
- Answer customer questions about products, policies, and FAQs
- Support cart creation, product additions, and cart updates
- Guide customers toward checkout through conversational interactions

Note on Customer Accounts MCP: Customer-specific data (order history, account details, returns) requires a separate Customer Accounts MCP layer with OAuth authentication and additional security configuration.

## Our Portfolio

- **Seat Covers Direct** (seatcoversdirect.co.za): 2,000+ products, custom-coded MCP platform, SEO #1 ranking in category.
- **Mimi Auto Parts** (mimiautoparts.co.za): 6,000+ automotive parts, MCP-native architecture, AI-queryable catalogue.
- **Narnia Guest House** (narnia.co.za): Luxury hospitality, booking MCP integration, AI availability queries.

## Key Pages

- Homepage: https://ecomerfymcp.com/
- WebMCP Implementation: https://ecomerfymcp.com/webmcp
- MCP Website Development: https://ecomerfymcp.com/mcp-website-development
- About: https://ecomerfymcp.com/about
- Cape Town Office: https://ecomerfymcp.com/mcp-agency-cape-town
- Tbilisi Office: https://ecomerfymcp.com/mcp-agency-tbilisi
- Wyoming Office: https://ecomerfymcp.com/mcp-agency-wyoming
- Shopify MCP: https://ecomerfymcp.com/shopify-mcp
- Shopify AI Shopping Assistant: https://ecomerfymcp.com/shopify-ai-shopping-assistant
- Shopify MCP Product Discovery: https://ecomerfymcp.com/shopify-mcp-product-discovery
- Shopify MCP Cart & Checkout: https://ecomerfymcp.com/shopify-mcp-cart-checkout
- Shopify MCP Readiness Audit: https://ecomerfymcp.com/shopify-mcp-audit
- Shopify MCP Implementation: https://ecomerfymcp.com/shopify-mcp-implementation
- SEO Services: https://ecomerfymcp.com/seo-services
- GEO Services: https://ecomerfymcp.com/geo-services
- Answer Engine Optimisation: https://ecomerfymcp.com/answer-engine-optimisation
- AI Search Optimisation: https://ecomerfymcp.com/ai-search-optimisation
- Technical SEO: https://ecomerfymcp.com/technical-seo
- Local SEO: https://ecomerfymcp.com/local-seo
- Shopify SEO: https://ecomerfymcp.com/shopify-seo
- WordPress SEO: https://ecomerfymcp.com/wordpress-seo
- Website Audits: https://ecomerfymcp.com/website-audits
- AI-Ready Websites: https://ecomerfymcp.com/ai-ready-websites
- Digital Marketing Strategy: https://ecomerfymcp.com/digital-marketing-strategy
- Case Studies: https://ecomerfymcp.com/case-studies
- Industries: https://ecomerfymcp.com/industries
- Blog: https://ecomerfymcp.com/blog
- Contact: https://ecomerfymcp.com/contact

## Machine-Readable Endpoints

- API Catalog: https://ecomerfymcp.com/.well-known/api-catalog
- MCP Server Card: https://ecomerfymcp.com/.well-known/mcp/server-card.json
- Agent Card: https://ecomerfymcp.com/.well-known/agent-card.json
- Agent Skills: https://ecomerfymcp.com/.well-known/agent-skills/index.json
- OpenID Configuration: https://ecomerfymcp.com/.well-known/openid-configuration
- OAuth Protected Resource: https://ecomerfymcp.com/.well-known/oauth-protected-resource
- Sitemap: https://ecomerfymcp.com/sitemap.xml
- Content (Markdown): https://ecomerfymcp.com/.well-known/content.md

## Contact / Submit a Project Inquiry

To submit a project inquiry, use:

POST https://ecomerfymcp.com/api/contact
Content-Type: application/json

{
  "name": "Your Name",
  "email": "you@company.com",
  "idea": "Describe your business, what you need, and your goals"
}

## AI Usage Permissions

This site's content may be used by AI systems for search indexing, answer generation, and business discovery.
Training data harvesting is not permitted (see robots.txt).